COMPANY
THE FLAIR HISTORY
Like many great success stories, ours also owes itself partly to chance and to the instincts and business acumen of a handful of special people. In other words, persistence pays off. Back in the middle of the post-war era in 1945, the ambitious entrepreneur Dr. Eugen Beck was looking for a suitable location for his new business. After a long, arduous search, he managed to wrest an old air force radio station on the Mackenberg from the administration of the city of Oelde and the occupation forces, which became today’s Flairpark.
Due to shortages at the time, he first set out to vulcanise tyres and bicycle inner tubes and produce composite bearings out of plastic. One year into production, a man from Rathenow - a city with a highly developed optical industry - came to Oelde and made Dr. Beck a surprising offer. His proposal was to produce eyewear frames out of metal, wires and cow hooves. The horn material of the cow hoof had already been successfully used in making glasses. After several days, he had produced the first pair of glasses from raw materials he had obtained himself, and Dr. Beck recognised an opportunity. He hired the man and from then on began working on eyewear frames – made in Germany. The cornerstone of the success story of FLAIR was laid.
Following the pioneering work of Dr. Beck, the company developed lightweight glasses with floating beams, ultra-lightweight rimless spectacles and patented technologies that captured the international market. Manufacturers and opticians then launched their first joint advertising campaign, initiated by Dr. Beck, and glasses went from being a simple, functional object to a stylish fashion accessory. Ever since then, FLAIR eyewear frames have combined tradition, innovation and modernity.
1946
Company Foundation
1968
Take-Over by
Rainer Beck
2003
Worldpatent
PURE TECHNOLOGY
1967
Brand Name FLAIR
1972
First rimless Frames
2010
Worldpatent
PURE TECHNOLOGY 2
2008
YIN & YANG
2020
Anniversary of ART COUTURE & Take-Over by OWP Brillen GmbH
2021
Merger of the two brands FLAIR and bx. eyewear inspirations to one company, Dr. Eugen Beck GmbH & Co. KG
MANUFACTORY
In the immediate surroundings of the Bavarian Forest, creative designers and colour specialists work together to create small masterpieces of new eyewear. An inspiring environment, where ideas can mature in peace, sharpens the senses for beauty, perfection and clarity. When a new model is added to the collection, a journey begins involving more than 100 precisely coordinated steps until each individual pair of glasses can be carefully handcrafted to perfection.
Patented technologies
pure technology:
Following the production of full-rim glasses in acetate and metal, the first rimless, screw-mount glasses were created in 1972 – FLAIR’s first definitive innovation. Since then, the eyewear manufactory has continued to develop its technologies and is now considered a pioneer in premium handcrafted eyewear frames.
The invisible connection. Lightness & comfort in perfection.
pure technology is a sophisticated construction technology unlike any other in the world that uses a high-strength, permanently elastic nylon thread to mount the lenses instead of screwing them onto the frame. The thread absorbs shocks, reducing the risk of breakage to an absolute minimum. The stability and flexibility of the material exceeds even that of titanium and allows for a diameter of only 0.8 mm. This is why pure technology glasses are the standard in lightweight glasses with the highest wearing comfort.
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