FLAIR Brings Flairpark from Westphalia Along to opti in Munich
All customers from outside of Germany and the in-house sales team were invited to a big international meeting on the evening before opti in Munich to get the surprise ready for the big trade show team.
Around 60 guests from 15 nations were gathered around the table at Augustiner Hof, enjoying the festivities in a warm atmosphere until the highlight of the evening was finally presented: the brand new FLAIR capsule collection named GF – Gentleman’s Finest.
GF – Gentleman’s Finest addresses a young, modern target group with its visual style, design and new look. The range is exclusively for men, with a focus on full-rim and nylon frames that are superior in terms of fashion and comfort.
A decorative Torx screw in the temple is featured as a recurring style element. Torx is a symbol of power and strength.
In addition to the new models, the large trade show stand also caused quite a stir. “We brought Flairpark, the inspirational Flair headquarters, along with us from Westphalia to the trade show so that our customers could get closer to our source of inspiration. Ideas emerge in this kind of environment.
The (im)perfection/beauty of nature hones one’s sense of beauty, perfection and clarity. Thank you for the wonderful feedback on our work”, says Letta Siebert-Daniel, head of marketing.
Oelde, February 2017
For more information please contact:
Letta Siebert-Daniel: +49 25 21 / 84 00 48
FLAIR Modellbrillen | Dr. Eugen Beck GmbH & Co. KG
Flairpark | 59302 Oelde | Germany |