On Thursday, the 11th of may the Westphalian eyewear manufactury FLAIR Modellbrillen was selected as the "manufactory of the year 2017".
This title has already been given to manufacturers in the lighting, glass and porcelain industry and is awarded by a jury of experts - the initiator is the Association of German Manufacturers. The mission of the manufacturers association is to support and promote German manufacturing.
In 2016 the frame Flair 012, a full-rim acetate frame by Flair, already received the special ‘Trendwatching’ prize.
Take a look behind the scenes at FLAIR eyewear manufacture and find out about the steps we take in handcrafting each individual frame.
The seal ‘made in Germany’ has long stood for premium quality. The really special thing about it is the individuality that is uniquely achieved with the ‘Handmade in Germany’ concept. This thought was the initial spark for the idea of a one-of-a-kind world tour: a travelling exhibition featuring products from different sectors – a symbiosis of finely crafted masterpieces and art.
And FLAIR as the only frame maker is right in the middle of it all!
Quality, design and service are fundamental values at FLAIR. Values that can hardly be achieved anywhere better than in Germany, because quality made in Germany has a tradition. A tradition that has been maintained at FLAIR for almost 70 years.