Die Flair Geschichte
THE FLAIR STORY
Like many great success stories, ours also owes itself partly to chance and to the instincts and business acumen of a handful of special people. In other words, persistence pays off. Back in the middle of the post-war era in 1945, the ambitious entrepreneur Dr. Eugen Beck was looking for a suitable location for his new business. After a long, arduous search, he managed to wrest an old air force radio station on the Mackenberg from the administration of the city of Oelde and the occupation forces, which became today’s Flairpark.
Due to shortages at the time, he first set out to vulcanise tyres and bicycle inner tubes and produce composite bearings out of plastic. One year into production, a man from Rathenow - a city with a highly developed optical industry - came to Oelde and made Dr. Beck a surprising offer. His proposal was to produce eyewear frames out of metal, wires and cow hooves. The horn material of the cow hoof had already been successfully used in making glasses. After several days, he had produced the first pair of glasses from raw materials he had obtained himself, and Dr. Beck recognised an opportunity. He hired the man and from then on began working on eyewear frames – made in Germany. The cornerstone of the success story of FLAIR was laid.
Following the pioneering work of Dr. Beck, the company developed lightweight glasses with floating beams, ultra-lightweight rimless spectacles and patented technologies that captured the international market. Manufacturers and opticians then launched their first joint advertising campaign, initiated by Dr. Beck, and glasses went from being a simple, functional object to a stylish fashion accessory. Ever since then, FLAIR eyewear frames have combined tradition, innovation and modernity.