Dates, product news and company news:
here is all the latest information about FLAIR – made in Germany.
PHONE: +49 25 21 84 00 - 48 • E-MAIL: firstname.lastname@example.org
FLAIR nominated twice for the VP Award
The fireworks of the ‘art couture anniversary collection’ are so brilliant that they shine all the way to Cairo, Egypt. We are very proud to announce that two of our wonderful models have been nominated for the Vision Plus Award in two categories. Model 148 col. 984 was nominated for the category ‘Best New Spectacle Frame (NICHE)’ of the Vision Plus Awards. This version is a revival of the first art couture frame Flair 153 dating back ten years ago – the most successful model of all time. The art couture gold frame Flair 132 col. 105 was also nominated in the category ‘Best new spectacle frame (Luxury)’. The voting lines are open: Opticians from the MENA region can now vote for us: https://voting.vpawards.com/register.
Optic & Vision reports on the latest trends:
including FLAIR! Allow us to quote:
Is rimless eyewear only for older people? Far from it! Flair opened a Pandora's box last year at Berlin Fashion Week, inviting fashionistas and influencers to discover the exciting world of lens shapes and colours. The resulting collection has already become a success story in 2020, which has gone viral both online and offline. How about some pastel shades with dynamic curves? A rimless octagon – why not?
Flair has transformed the trendy, eight-sided shape into an ultra-light dream come true in a hip aqua and sky blue colour scheme.” https://opticundvision.de
Flair Model Maxime
anniversary art couture collection
FLAIR celebrates the anniversary of the legendary art couture collection – sparkling and shining for ten years
Here’s to glitter, glamour, and that something special. The FLAIR art couture collection has been adorning fans of the brand in Germany and abroad for ten years. On the occasion of this anniversary, FLAIR is presenting six new breathtaking art couture models in four colours. Their simply special and absolutely trend-conscious art couture look speaks for itself, with features such as Swarovski cubic zirconia stones in different shapes and colours, surfaces coated with gold dust particles and temple elements decorated with real gold accents – true to the philosophy of The Lightness – Made in Germany. The colour and design diversity of the new models, inspired by the latest trends in the jewellery industry, offers something to suit every taste. If that’s not enough, there are even more surprises to come from the art couture collection throughout 2020.
FLAIR GOES FASHION WEEK – rimless means endlessly exciting
Social media followers of the FLAIR (@flairbrillen) brand on Facebook and Instagram have already seen how rimless frames can offer endless design possibilities. But this is a target group of predominantly young, fashion-minded people who have been somewhat forgotten in connection with rimless glasses. Anyone who thinks that rimless can only be combined with a classic look is quite mistaken. In January 2020, numerous influencers, bloggers, presenters and actors showed their devotion to FLAIR again at the Beauty & Fashion Lounge, where FLAIR presented itself for the second time directly to young consumers. FLAIR asked the visitors for a cool photo with FLAIRwear on the red carpet. Some well-known faces at the last Beauty & Fashion Lounge in summer 2019 came by just because they heard that FLAIR was back, which was a very positive sign. Don’t just wear eyewear – wear FLAIRwear.
Stay tuned – FOLLOW FLAIR.
FLAIR GOES FASHION WEEK
FLAIR EYEWEAR IMPRESSES VIPS IN THE BEAUTY & FASHION LOUNGE AT BERLIN FASHION WEEK
Berlin, 1 - 3 July 2019 – The Beauty & Fashion Lounge opened its doors during Berlin Fashion Week, offering an exclusive range of styling, beauty and lifestyle products to its guests, which included VIPs, bloggers and editors.
Major brands were featured alongside startups in a 500-m² space in Berlin’s historic Nordbahnhof and the adjacent pavilion, presenting the latest fashion and beauty trends.
German eyewear manufacturer FLAIR was also there. FLAIR’s special collection, developed specifically for the event, demonstrated everything that can be done with rimless glasses and how expressive they can be with details such as coloured lenses. The magnificent designs and their unique wearing comfort were met with great enthusiasm.
Sven Reiss, Managing Director of FLAIR
“It was a sheer delight to develop the special collection for the Beauty & Fashion Lounge. We worked with very expressive lens shapes, such as cat eye, large and round shapes, and even eight-sided lenses, combining them with colourful (gradient) lenses and ultra-lightweight, flexible temples for exceptionally high wearing comfort. These glasses are very distinctive but can barely be felt when worn. They’re simply FLAIR.”
Celebrities, influencers and their peers were highly impressed by the lightness, quality and, above all, the look of the German eyewear for FLAIR and the FLAIRwear collection.
For more information about the brand please visit us at www.flair.de, on Facebook and Instagram. #flairbrillen
RIMLESS BEAUTY - FLAIR PURE COLOUR
PURE COLOUR by FLAIR combines a sleek, urban temple design in an exquisite shade of rose with an exceptionally modern and appealing lens shape. But that’s not all. This model has rose-tinted gradient lenses that are bevelled all the way around for an absolutely stunning look.
The many visitors at the Beauty & Fashion Lounge in Berlin thought so too. The event took place during Berlin Fashion Week in July, offering an overview of the latest styling, beauty and lifestyle products to its guests, which included VIPs, bloggers and editors.
FLAIR MYWAVE - DESIGN MEETS THE LIGHTNESS
The wave-shaped design element is both visually interesting and functional. It gives the temple maximum flexibility and wearing comfort in combination with the worldwide patented pure technology.
All MYWAVE frames offer endless combinations of different lens shapes, nose bridges and colours. Coloured lenses, such as the turquoise ones shown here, make this all-rounder look even more spectacular.
Design meets The Lightness.
EYES WIDE OPEN – FLAIR TRENDGUIDE S/S 2019
FLAIR serves the current seasonal fashion trends with exceptionally lightweight eyewear in a multitude of designs.
Get inspired from this Spring/Summer Trends 2019.
FLAIR presents a new dimension of lightness
The high art of minimalism.
True to the motto “Simplicity is the ultimate sophistication” (Da Vinci), FLAIR launched a new glazing technology for rimless glasses at OPTI.
com f.o.u.r. technology allows the frame to transition smoothly into the lens. The edge is embedded in the lens for an absolutely outstanding look and feel.
The highlight of this technology is that it only requires four drill holes and small milled grooves. Based on the universally familiar screw, it is easy for anyone to glaze. It offers a maximum field of vision, optimal user-friendliness and a strikingly minimalist, streamlined design.
With com f.o.u.r. as a second pillar alongside the world-famous pure technology – also made in Germany – FLAIR continues to write its history as a pioneer in lightweight, rimless eyewear.
THE DIVERSITY OF CUT-OUTS
Maximum lightness on the cutting edge. Set a fashion statement with the new FLAIR cut-out models.
Flair 220 and Flair 221 made their debut at Opti, featuring cat eye shapes combined with bold colours and whimsical cut-outs that give them a touch of the extraordinary and an incomparable look. The open spaces in some of the colour variants, such as gold with sparkling glitter, are inlaid with colourful cast resin for a hint of something special. It’s quite simply FLAIR.
THE NEW MYWAVE COLLECTION
Surf the trend wave!
The models in the new FLAIR MYWAVE collection are not only a design highlight and particularly lightweight, but also extremely flexible:
- flexible in the temples: thanks to a movable design element
- flexible in colours
- flexible in the lens shapes
- flexible in the bridges
With FLAIR MYWAVE you can choose from more than 100 possibilities. Your individual masterpiece!
THE NEW RIMLIGHT COLLECTION
When a photographer wishes to capture a subject in high quality and exciting exposure, one of the most effective ways is to accentuate the edges and give the appearance of a light outline around the subject.
This delicate lightness gave our designers the impetus to design a collection of eyewear that impresses with its particularly fine, thin and fashionable frames while being as light as a rimless one. The best of two worlds: FLAIR RIMLIGHT.